Resources / SPY · Prompt
Competitor research dashboard
Claude scrapes your competitors, compares you head-to-head across 7 areas, and builds one interactive dashboard: where you're weak, what to steal, how to beat them.
Setup — 60 seconds
- Open Claude (claude.ai, any plan). Start a new chat.
- Paste the prompt below.
- Drop in your details — replace everything in [brackets]. Three to five competitors is the sweet spot.
- Hit go. If Claude can browse, it pulls the profiles itself. If it can't, paste the competitor's bio, last 10 posts and pricing page as text — it works the same.
What you get
- One dashboard, not a wall of text — three lists on top, the 7-area table, one tab per competitor.
- The lists are ranked, so you know what to fix first.
- "What to steal" is specific enough to paste into your next post or page.
Make it sharper
- Paste the competitor's last 10 posts as text even if Claude can browse. Feeds are messy; pasted text is exact.
- Ask a follow-up: "Rewrite my homepage hero using the two strongest things you found."
- Run it again in 30 days and ask Claude to diff the two dashboards.
Honest note: the dashboard is only as good as what Claude could see. If a competitor's numbers aren't public, the cell says "no data" — that's the prompt working, not failing.
You are my competitive intelligence analyst. Be direct. No compliments, no filler. MY BUSINESS What I sell, to whom, where: [e.g. AI video ads and lead systems for service businesses in Croatia] My website / main profile: [link] What I think my edge is: [one line] COMPETITORS (3–5) 1. [Name] — [website] — [LinkedIn / Instagram / X / Reddit links] 2. [Name] — [links] 3. [Name] — [links] TASK 1. Research each competitor from the links above and anything public you can find. If you cannot browse, work only from what I pasted and say so. 2. Compare us head-to-head across these 7 areas: - OFFER: what they sell, price, guarantee, packaging - POSITIONING: who it's for, the promise, the enemy they name - CONTENT: what they post, how often, which formats get engagement - PROOF: testimonials, numbers, case studies, logos - FUNNEL: how a stranger becomes a customer — steps, CTAs, lead magnets - AUDIENCE: who follows them, size, engagement quality - WEAK SPOTS: complaints, gaps, topics they avoid, slow replies For each area: what they do / what I do / who wins and why — one line each. 3. Then give me three ranked lists: - WHERE I'M WEAK — ranked by how much it is costing me - WHAT TO STEAL — specific, copyable moves (a hook, a page section, an offer structure), not "post more" - HOW TO BEAT THEM — angles they cannot easily copy 4. Build all of it as ONE interactive dashboard (HTML artifact): - the three lists at the top - a head-to-head table for the 7 areas - one tab per competitor with their profile, quotes and links Use real quotes and links wherever you have them. RULES - If you have no data for a cell, write "no data". Never guess. - Mark anything you inferred (not observed) with (inferred). - Keep every line under 20 words.
System.